TLDR
- Metaplanet purchased 581 BTC for $61 million at an average price of $118,519 per coin on August 12
- The company now holds 18,113 BTC valued at approximately $1.83 billion, making it the world’s sixth-largest corporate Bitcoin holder
- Metaplanet targets 30,000 BTC by end of 2025 as part of its aggressive Bitcoin accumulation strategy
- Company stock has dropped 37% over the past month despite being up 175% year-to-date
- The firm plans to raise $3.7 billion to buy more Bitcoin and eventually control 1% of BTC’s total supply
Metaplanet Inc., Japan’s largest corporate Bitcoin holder, has expanded its cryptocurrency treasury with another purchase worth $61 million. The Tokyo-based company acquired 581 Bitcoin on August 12 at an average price of $118,519 per coin.
*Metaplanet Acquires Additional 518 $BTC, Total Holdings Reach 18,113 BTC* pic.twitter.com/rKT2l2oTRj
— Metaplanet Inc. (@Metaplanet_JP) August 12, 2025
This latest acquisition brings Metaplanet’s total Bitcoin holdings to 18,113 BTC. The current value of these holdings reaches approximately $1.83 billion based on today’s Bitcoin prices.
The purchase continues Metaplanet’s aggressive Bitcoin accumulation strategy that began when the company shifted from hospitality to cryptocurrency treasury operations. The firm has made multiple purchases in recent months, including 463 BTC just one week prior to this announcement.
Metaplanet CEO Simon Gerovich has outlined the company’s approach as a hedge against Japanese yen weakness and sovereign debt risks. The strategy involves two distinct phases designed to maximize Bitcoin exposure and leverage.
Dual-Phase Bitcoin Strategy
The first phase focuses on aggressive Bitcoin accumulation through equity issuance and debt financing. Gerovich has stated the company needs to “accumulate as much bitcoin as we can to get to a point where we’ve reached escape velocity.”
The long-term vision includes eventually controlling 1% of Bitcoin’s total supply. This would represent approximately 210,000 Bitcoin based on the cryptocurrency’s 21 million coin maximum supply.
Phase two will see Metaplanet leverage its Bitcoin reserves to secure financing for acquiring profitable businesses. The company plans to target opportunities in digital banking and financial services that align with its overall strategy.
Metaplanet currently ranks as the world’s sixth-largest corporate Bitcoin holder. The company has set a target of reaching 30,000 BTC by the end of 2025, requiring additional purchases of approximately 11,887 Bitcoin.
Stock Performance and Market Position
Despite the continued Bitcoin purchases, Metaplanet’s stock has faced recent pressure. Shares have declined 37% over the past month and trade 55% below this year’s peak performance.
The stock remains up 175% year-to-date, following gains of more than 15,000% from its 2024 lows to its June highs. The recent pullback has reduced the company’s market capitalization from ¥1.14 trillion to approximately ¥638 billion.
The decline reflects broader weakness in Bitcoin treasury stocks. MicroStrategy, the original corporate Bitcoin treasury company, has dropped 30% from its recent highs, while other Bitcoin-exposed companies have also posted losses.
Bitcoin itself has shown strength over the past week, gaining approximately 3.8%. The cryptocurrency briefly traded above $122,000 before settling around $118,706 at current levels.
Metaplanet has announced plans to raise an additional $3.7 billion specifically for Bitcoin purchases. The company reported a BTC Yield of 468.1% year-to-date for 2025, measuring the performance of its Bitcoin acquisition strategy.
The firm achieved varying BTC Yield figures across recent quarters, including 41.7% from July to September 2024 and 309.8% from October to December 2024. The most recent quarter showed a 26.5% BTC Yield from July 1 to August 12, 2025.
