Retail: Hyper-personalization at scale
The challenge: Delivering personalized experiences across omnichannel touchpoints while maintaining operational efficiency. This challenge we faced was brand growth model standardization in trade, at each step from planning, making a call, selling personalized assortments, to even tailored execution at the store shelf.
Use cases: Sephora’s AI-driven virtual try-on and personalized skincare diagnostics have not only enhanced customer engagement but also increased conversion rates by over 35%. They have cut out-of-stock events by around 30% and better managed inventory across its extensive global network of 2,700+ stores. Personalized AI-driven product recommendations further boost sales by tailoring suggestions to individual customer profiles, effectively increasing average transaction sizes by up to 30%.
L’Oréal showcased its boldest VivaTech 2025 yet, with future-ready, high-impact innovations for longevity, sustainability, consumer care and creative services that together, represent a new era of tech-powered beauty with unparalleled consumer engagement. Noli acts as a beauty advisor, using AI diagnostics and tools built from over 1 million face scan datapoints and analysis of thousands of product formulations to decode each user’s beauty profile and match them with product recommendations delivered to their doorstep. Beauty Genius is their 24/7 personal beauty assistant powered by agentic AI and WhatsApp.
