Artificial intelligence isn’t just writing essays and drafting emails anymore; it’s increasingly guiding how consumers shop online. A recent Bain & Company report found that between January and June of this year, ChatGPT usage climbed 70 percent, with shopping-related prompts surging 25 percent in just six months. Nearly one in ten queries now revolve around buying something.
That shift represents both an opportunity and a challenge for retailers. If shoppers are asking AI which sneakers to buy or where to find the best skincare serum, how can a brand ensure its products actually surface in those answers? This week, Domaine Worldwide, the world’s leading Shopify design and development, announced what it believes is the solution: the AI Commerce Suite, a proprietary set of tools built to help enterprise ecommerce brands grow in the new AI-driven landscape.
Why This Matters
Ecommerce has already been reshaped by SEO, social algorithms, and marketplaces like Amazon. Now, with large language models becoming de facto shopping assistants, brands risk losing visibility if they don’t adapt. Unlike traditional search, where keyword optimization was the north star, AI recommendations are contextual, conversational, and increasingly hyperlocal.
Domaine’s AI Commerce Suite blends content generation with adaptive SEO and real-time geo-targeting. In practice, that means a brand’s product copy, images, or short-form video can be automatically created and then tuned to trending keywords or demand signals in specific markets. If interest in hiking boots spikes in Denver, for example, the system ensures those products surface for shoppers in that region.
From Browsing to Buying
Domaine isn’t just focused on helping brands get discovered; it’s also trying to boost conversion once a shopper lands on a site. The AI Commerce Suite layers in predictive search, personalized recommendations, and dynamic content blocks that adjust in real time to a customer’s behavior.
For brands, the promise is speed as much as sophistication. What might once have required a weeks-long campaign across design, copy, and ad teams could now be deployed in a matter of hours. That compression of timelines, says Domaine, could be as transformative as the personalization itself.
In the company’s announcement, Mac King, Co-Founder and Chief Revenue Officer, said, “AI is changing the way brands operate, and our AI Commerce Suite ensures our clients stay ahead. By combining our commerce expertise with advanced technology, we are helping brands achieve measurable growth today while preparing them for what’s next.”
A Bigger Bet on Shopify
The launch also underscores Shopify’s growing dominance as the backbone of modern ecommerce. Domaine, which has built more than 350 sites on the platform and supports over 100 of its largest global brands, has staked its reputation on helping enterprises extract more from Shopify’s ecosystem. With financial backing from private equity firm BV Investment Partners, the company has the scale to invest in proprietary innovations like the AI Commerce Suite, the kind of edge enterprise retailers are increasingly seeking as competition tightens.
The Road Ahead
The broader question is whether AI shopping becomes as ingrained in consumer behavior as, say, Google search once did. If so, tools that help brands surface in those AI-driven moments could prove essential. For now, the numbers suggest momentum is undeniable: more consumers are experimenting with conversational shopping every month, and the line between discovery and checkout is blurring fast.
Domaine’s wager is that enterprise brands won’t want to wait until AI shopping is the default. With its new Commerce Suite, the company is making the case that those who move early will capture more than traffic, they’ll capture loyalty in a market that is reinventing itself in real time.
