The emergence of Generative AI (Gen AI) tools has helped to boost creativity and inspiration for many. At the same time, these tools are still nascent and we’ve heard from some users that they would like more transparency and control around the Gen AI content they see on Pinterest.
For the past several months, we have experimented with displaying a label on image Pins that we detect may have been generated or modified using Gen AI. We’re also testing tools to help users manage their experience with Gen AI content on the platform. Now, Pinterest is rolling out these features globally.
“As people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see,” said Matt Madrigal, Chief Technology Officer. “Gen AI content on Pinterest should enhance users’ ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.”
Introducing Gen AI labels on Pinterest
Adding a label on AI-modified or generated images is one of the ways Pinterest is helping users more clearly identify this type of content. Now, when users click on an image Pin in closeup, they will see an “AI modified” label at the bottom left corner. To do this, we not only analyze an image’s metadata, but also developed classifiers that automatically detect Gen AI content, even if the content doesn’t have obvious markers.
