Samsung has reminded us time and time again that its Galaxy AI features probably won’t be free forever, and right on schedule, the company is reportedly planning to introduce a new “AI subscription” ahead of its Galaxy S25 event.
When Samsung introduced Galaxy AI on the Galaxy S24 series, there was an asterisk that suggested Galaxy AI features wouldn’t be free permanently. The footnote read:
Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
Samsung reiterated that line several times, but never confirmed any plans to actually implement a subscription. But, apparently, the time has come.
As reported by ETNews (via @Jukanlosreve), Samsung’s Han Jong-hee mentioned in a press conference at CES 2025 that an “AI subscription” is coming for Galaxy devices “starting next month,” referring to February 2025, when the Galaxy S25 series is expected to go on sale.
We will apply the subscription service to Galaxy smartphones starting next month. Bollie will be introduced first in Korea and the US, and we plan to supply it as a subscription in Korea.
The subscription was mentioned alongside Samsung’s”Bollie,” presumably a typo for the Ballie robot, which Samsung claims will actually hit the market this year with more AI features.
Per Samsung’s previous disclaimer, Galaxy S24 and other devices with existing Galaxy AI features will still offer those features for free at least through the end of 2025, but it’s very possible Samsung plans to introduce more features that will require a subscription.
What do you think of paying for Galaxy AI features?
Samsung recently confirmed that the Galaxy S25 series will officially launch on January 22 at an event being held in San Jose, California. Following the event, pre-orders will be opened, but customers can place a free reservation today which will unlock a $50 credit and up to $1,200 in additional savings.
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