A publicly traded firm, known as Strategy, has amassed a total of 628,946 Bitcoin (BTC) over the past five years, marking one of the most aggressive institutional accumulation strategies in the cryptocurrency market. This acquisition, which began in August and September 2020, represents over 2.8% of the total Bitcoin supply and has positioned the company as the largest holder of Bitcoin among global public entities [1]. The strategy, which emphasized consistent and large-scale purchasing during both bull and bear market cycles, underscores the effectiveness of a disciplined, long-term approach to Bitcoin investment.
The accumulation was achieved by acquiring Bitcoin at a daily average of 343 BTC over 1,830 days. This method aligns with the principles of dollar-cost averaging (DCA) applied on a massive scale, allowing the firm to bypass the uncertainties of market timing and steadily grow its holdings irrespective of price volatility [2]. The company’s most recent acquisition in August 2025 added 155 BTC for approximately $18 million, bringing the total cost of its Bitcoin holdings to $46.09 billion. On average, the firm paid $73,288 per Bitcoin across its entire portfolio [3].
Executive Chairman Michael Saylor has been a key proponent of the company’s Bitcoin strategy, advocating for the digital asset as a superior store of value compared to traditional assets such as gold, real estate, and equities. Saylor has also personally invested in Bitcoin, holding 17,732 BTC as of September 2024, a stake valued at over $1.6 billion [4]. His transformation from skepticism to strong advocacy reflects a broader institutional shift toward recognizing Bitcoin’s role in diversified portfolios.
The company’s Bitcoin strategy has significantly impacted its financial performance. As the price of Bitcoin surged, Strategy’s portfolio value increased to $77.2 billion, demonstrating a strong correlation between the company’s stock and Bitcoin’s price movements [5]. Saylor has also suggested that the company may continue to expand its Bitcoin holdings, with ambitions to acquire up to 7% of the total Bitcoin supply in the future [6].
Strategy’s approach has inspired other firms to consider Bitcoin as a treasury reserve asset, with public companies now collectively holding nearly 4.5% of the total Bitcoin supply [7]. This trend highlights the growing acceptance of Bitcoin in traditional finance and positions Strategy as a model for institutional adoption of digital assets. The firm’s long-term vision and disciplined execution have reinforced the belief that Bitcoin’s value will continue to appreciate, particularly as adoption rates accelerate globally.
[1] Source: Yahoo, https://finance.yahoo.com/news/10-public-companies-biggest-bitcoin-193206248.html
[2] Source: MSN, https://www.msn.com/en-us/money/markets/saylor-s-strategy-boosts-holdings-to-628-946-btc-with-latest-18m-purchase/ar-AA1Kjnsr?ocid=finance-verthp-feeds
[3] Source: KuCoin, https://www.kucoin.com/news/flash/strategy-marks-5-years-in-bitcoin-with-18m-purchase-market-cap-hits-118b
[5] Source: CryptoSlate, https://cryptoslate.com/strategy-and-el-salvador-saw-massive-gains-as-bitcoin-hit-new-peak/
[6] Source: AInvest, https://www.ainvest.com/news/bitcoin-news-today-microstrategy-stock-falls-20-bitcoin-etfs-redefine-market-dynamics-2508/
