The launch highlights how bitcoin is becoming an ever-more “mainstream” area for North American wealth management.
Unchained, a bitcoin financial services provider, has merged its
RIA affiliate, Sound Advisory, into Gannett Trust Company.
Gannett
Trust Company, which Unchained said is a first-of-its kind
organization, will do business as Gannett Wealth Advisors,
a SEC-registered advisor and subsidiary of Gannett Trust.
Gannett Trust Company is chartered in Wyoming.
The founders of the business say there’s a rising demand for
financial structures that can handle digital assets with the same
rigor as traditional portfolios of assets. The urgency is
highlighted by the fact that almost four million bitcoin have
been permanently lost because of poor planning. As an example of
developments, Family Wealth Report
recently spoke to the firm Guardian Bitcoin to discuss how
custody of such assets, and other services, are being delivered
to high net worth clients.
“For Unchained, working with Gannett Trust and Gannett Wealth
Advisors is the next step towards proving how bitcoin-native
wealth management can meet the same standards as traditional
finance, while staying true to the asset’s unique nature,” Joe
Kelly, CEO and co-founder of Unchained, said.
Gannett Wealth Advisors will officially launch at Digital Wealth
Frontiers, a summit presented by Gannett Trust on October 15 at
Bitcoin Park in Nashville, Tennessee.
