Interest in bitcoin (BTC-USD) as a corporate treasury asset is growing among the world’s largest tech companies, collectively known as the Magnificent 7. While Tesla (TSLA) remains the only member of the group to publicly hold bitcoin, several others have reportedly explored the idea as a way to diversify their massive cash reserves.
Rising interest in bitcoin comes amid increasing shareholder pressure, greater regulatory clarity, and broader state-and national-level moves to recognise digital assets as strategic reserves. At the heart of this potential shift is bitcoin’s built-in scarcity, and the reality that even modest allocations from trillion-dollar companies could significantly influence its market valuation.
Read more: Crypto live prices
Speaking toYahoo Finance Future Focus, Fabian Dori, chief investment officer at Swiss digital asset bank Sygnum, offered a glimpse into what he described as a “pivotal moment” for bitcoin’s institutional legitimacy.
The Magnificent 7 — Apple (AAPL), Microsoft (MSFT), Alphabet (GOOG), Amazon (AMZN), Meta (META), Tesla (TSLA), and NVIDIA (NVDA) — hold not just dominant market positions, but vast cash reserves that could decisively shape the financial markets with even marginal reallocations.
“Many of these companies have actually considered bitcoin as an asset to diversify their corporate treasury base,” said Dori. “But only Tesla has so far disclosed holdings in bitcoin.”
Still, the landscape is shifting. Microsoft and Meta both held shareholder votes over the past year to approve bitcoin allocation proposals, both were ultimately rejected, but the conversation is no longer hypothetical. Amazon has seen similar proposals floated.
As for Apple, Dori noted that while the company has no formal plan to allocate to bitcoin, its CEO Tim Cook has personally disclosed ownership of the digital asset.
“If those companies would adopt bitcoin as a treasury asset, that would have a significant impact,” Dori said. “Even a small allocation would probably drive markets quite significantly and quite positively.”
Given the fixed supply of bitcoin, capped at 21 million coins, the implication is clear: demand from balance sheets that collectively control trillions in cash reserves could ignite an unprecedented supply squeeze.
Dori explained that institutional uptake by the Mag 7 would not only move the market with their own allocations, but could also create a powerful demonstration effect.
“It would have a leading impact, because many other companies would probably imitate the corporate asset strategy,” he said.
Read more: Why bitcoin and gold are rallying as bond yields hit 30-year highs
That mimetic momentum has already been seen on a smaller scale. Outside the Magnificent 7, firms like Strategy (MSTR), formerly MicroStrategy, have built reputations on bitcoin-centric treasury strategies. But Dori points out a distinction — those companies are “focusing their corporate assets on bitcoin only,” while the big tech players would likely use bitcoin as a diversification tool within a broader asset mix.
Nonetheless, the implication is powerful — Bitcoin is becoming not just a fringe asset or speculative vehicle, but a strategic consideration for blue-chip corporations.
The trend isn’t confined to the private sector. State and national governments, particularly in the US, are now actively weighing or enacting strategies that involve bitcoin reserves.
“New Hampshire was the first to approve actively buying crypto assets that exceed a certain market capital threshold with public funds,” Dori said. “Arizona also accepted a strategic bitcoin reserve, and the governor of Texas signed the strategic bitcoin reserve into law.”
These moves follow an important inflection point — a shift in the US federal administration’s stance toward crypto. According to Dori, the US Treasury has already taken the lead in establishing a strategic reserve, potentially including a broader crypto basket.
“The reasoning for doing so is manifold,” he said. “Bitcoin is seen as a hedge against inflation, against dollar devaluation, and there’s hope for future price increases that might help mitigate the worsening debt situation.”
There’s also a reputation and innovation component. At the state level, the desire to appear “future ready” and open to technological progress is an important motivator.
Another development is the early stage of bitcoin’s use in consumer and institutional lending.
Could you use your bitcoin to get a mortgage? “Not yet on an institutional-grade level,” Dori noted, “but we are moving fast.”
He described a growing momentum behind the scenes, driven by improvements in regulatory and legal clarity, and advances in accounting standards. These changes are enabling more practical applications of bitcoin as a financial asset, including using it as collateral.
“We are back into that ‘gradually, then suddenly’ moment,” he said.
Bitcoin has experienced cycles of hype, crashes, and scepticism in the past. But today, a shifting macroeconomic landscape, marked by rising national debt, persistent inflation concerns, and waning trust in fiat currencies, is prompting both private and public institutions to explore alternative stores of value.
“The ambition is to position the state, or company, as future ready, open to innovation, and embracing bitcoin as a new technology,” said Dori.
The most crucial aspect in this evolving story may be bitcoin’s immutable supply cap. With only 21 million coins ever to exist, and a significant portion already lost or tightly held, any influx of demand from institutional players could ignite not just price increases, but structural shifts in how bitcoin is perceived and used in global finance.
“The significant size of the Mag 7’s balance sheets… even a small allocation would already probably drive markets quite significantly,” Dori reiterated.
Read more:
Download the Yahoo Finance app, available for Apple and Android.
